UOPX offers online or on-campus at selection locations, make going back to school a real option for working adults. A lot of community building is done through social media, primarily on Facebook and Instagram.What I did: Creative Direction. My copywriting partner and I took creative lead on the New Years campaign on Instagram. Reeling In The New Year is a fun and relatable video series that introduces three individuals who are trying to achieve their 2021 goals. These videos received over 1,000 views and increased our overall instagram engagement.